Designed by photographers, for photographers
Control light like your job depends on it.
Foldable V-Flats, double-sided Duo Boards and light-shaping tools, battle-tested by the pros at Fstoppers, SLR Lounge, KelbyOne and PetaPixel.
1,500+ five-star reviews
Proudly used at
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The gear creators swear by
Best sellers
The must-haves
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Foldable V-Flat 2.0 (improved)$239.95
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Save $49.95
Foldable V-Flat 2.0 (improved) - Set of 2$429.95
Regular price$479.90 -
Onyx Marble/Alpine Marble $69.95
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Vintage Oak/Ink Hardwood $69.95
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Save $74.60
The Shadow Bundle - (9x)$149.95
Regular price$224.55 -
White Gloss/White Matte $109.95
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Save $9.95
Aqua Tray Kit (x2)$99.95
Regular price$109.90
New · Pre-order
Your V-Flat just got four new powers.
Meet V-Skins: silver, gold, diffusion and green screen skins for your V-Flat 2.0, in one 4-pack.
$199.95
Ships within 60 days · V-Flat 2.0 not included
Meet the Light Cone
Say goodbye to glare, forever.
Flawless 360° diffusion for ultra-reflective products like watches, jewelry and glass. Drag to see the difference.
Our pros
Trusted by working pros
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Peter HurleyHeadshots -
Joel GrimesPortrait -
Lindsay AdlerFashion & beauty -
Dani DiamondCommercial & fashion -
Manny OrtizYouTuber
In action
See what creators are making
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Dani Diamond
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Keegan Evans
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Ursula Krause
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Emily Blue
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David Suh
Our story
Started in a basement. Built to fit in a Camry.
Our first foldable V-Flat was developed and tested in a basement in the summer of 2018, with one rule: it had to fit in a Toyota Camry. Portability is everything.
Since then B&H, Adorama and Amazon picked it up, we teamed up with Karl Taylor on the Light Cone, and after six years of refining, the V-Flat 2.0 arrived.
- Founded
- 2018
- Instagram followers in year one
- 50K
- Five-star reviews
- 1,500+
Learn Photography
Behind The Scenes
Fine Art Editorial Lighting with Samuel Bouret
Samuel Bouret takes us behind the scenes of a fine art editorial shoot using only two lights and a V-Flat. With smart lighting, minimal gear, and creative posing, he transforms a simple setup into ...
V-Flat World × Primal Krisp: How Duo Boards Elevated the Photography of High-Protein Meat Chips
At V-Flat World, we’ve helped thousands of photographers and brands create cleaner, more professional studio images with tools that make the process simple, consistent, and fun. So when Primal Kri...
How to Light a Background: 3 Studio Techniques for Standout Shots
Backgrounds don’t have to be flat – John Gress shares three backdrop lighting techniques that add depth, vibrant color, and consistency to elevate every studio session.