How it all began
I started my photography journey when I was 19 years old, my first camera was a Canon 6D (this was back in 2012). My passion was always fashion, I was inspired by the full page ads I would see in GQ or Vogue for the high end fashion brands. As I outgrew my natural light capabilities I ventured on to Youtube University ;) That's where I tell people I attended school because I literally learnt everything from there.
I began learning all about artificial light. After a few months of experimenting with strobes I was obsessed. One day I stumbled into a video by the amazing Sue Bryce, it was all about V-Flats. I loved what they were able to do, I didn't even know the concept of negative fill, it was amazing how you can get that level of control with these huge black and white boards. I searched high and low and could not find them available anywhere. It made no sense because the more I read up about them the more I realized all the pros in the industry were using them, but how? They were not for sale anywhere, the only option was to DIY them. I had about twenty tabs on my computer open for 3 months until I decided I am going to do something about this… 100,000 V-Flats later….