How to Use V-Flats for Video and Photography — At the Same Time

In today’s content-driven world, a typical shoot isn’t just about capturing great photos — it’s about creating everything at once. Photos. Videos. Reels. Behind-the-scenes. Brands expect a full content package, and creators need tools that can keep up.

That’s where V-Flats come in.

The Reality of Modern Shoots

Most photo shoots today have a video component. Whether it's b-roll for social media, vertical video for TikTok, or a full campaign behind-the-scenes, you're likely toggling between cameras constantly.

Instead of setting up separate lighting for stills and video, smart creators are turning to continuous LED lighting — and that’s where V-Flats shine.

Why V-Flats Are Perfect for Multimedia Shoots

1. One Setup, Dual Purpose
V-Flats let you build a lighting environment that works seamlessly for both still photography and motion. In our recent shoot, we used the same setup to capture high-quality photos and cinematic video — no lighting changes needed.

2. Works With Continuous Light
With continuous LEDs becoming the new standard, especially for hybrid content creation, V-Flats help shape and control that light beautifully — bounce it for soft fill, block it for contrast, or create dramatic negative fill with the black side.

3. Faster Workflow, Fewer Adjustments
Switching from photo to video no longer means tearing down your setup. With a smart combination of V-Flats and continuous lighting, you’re ready to shoot across formats instantly — saving time and money on set.

Our Setup

In this behind-the-scenes breakdown, Samuel Bouret used:

• A Canon R5 + 70–200mm lens for stills

• A Sony FX3 + 50mm f/1.2 lens for video

• A single XL umbrella with diffusion for soft, even light

• A V-Flat to absorb light and add contrast as well as fill.

The result? Clean, dynamic content across both mediums — all from one lighting setup.

The Takeaway

As a creator or brand, you no longer just “do photos” or “do video.” You do everything. Reels, e-commerce, testimonials, vertical ads — often in one session. That’s why flexible, pro-grade tools like V-Flats are more essential than ever.

They let you work faster, smarter, and more creatively — whether you're shooting stills, motion, or both.