How to Make Clients Feel Comfortable in Front of the Camera | Pro Tips
When John Kasko steps into his studio, he knows the most important piece of equipment isn't his camera – it's his ability to make clients feel at ease. As the creative mind behind The F/Stops Here, John has crafted an approach to first-time clients that transforms nervous energy into photographic gold.
In this video, he walks us through a shoot, providing super-useful tips and tricks to help make new clients feel comfortable in front of the camera.
Breaking Down Barriers
Every new client arrives feeling nervous; some might be downright terrified! The unfamiliar studio, an unknown photographer, the pressure of being the center of attention – it's a recipe for anxiety. John's solution? Conversation and a carefully orchestrated comfort strategy.
His approach is beautifully simple. Before the camera even comes out, he starts with conversation. No lens, no pressure – just talking. As the client starts to relax, he'll slowly introduce the camera, holding it casually near his face as he continues to talk so the client can get used to its presence.
The Art of Non-Posing
One of Kasko's most powerful insights cuts through traditional photography wisdom. "I don't want you to pose," he tells clients. "I just want you to be yourself, relax, and just move."
By encouraging natural movement, he captures genuine moments. Instead of rigid "Barbie-like" poses, he makes minimal, almost invisible adjustments. The result is dynamic, authentic imagery that tells a real story.
"I'd rather 50 bad shots and one incredible shot that they created on their own than setting up each individual thing."
Technical Touches: Lighting and Gear
Comfort doesn't mean compromising quality. John uses a combination of gear that allows flexibility. His lighting adapts to the client's comfort level, starting with softer, more natural setups and gradually adding complexity. His technical setup includes:
- Godox AD200 Pro II strobe (hidden behind a scrim)
- Godox V100 flash with X3 remote
- V-Flats for light control
- Manual and TTL lighting modes
- Leica SL2-S camera
- Sigma 50mm f/2 DG DN Contemporary I Series lens
Building Confidence Through Feedback
There's a pivotal moment when John deliberately disrupts a client's perfect look – maybe messing up their hair or suggesting an unexpected pose. This shakes things up a bit and might even sound counterproductive, as it could make the client more nervous, but it usually results in something amazing.
Immediately afterwards, John shows the client the images, and they discover something powerful: imperfection can be beautiful. This builds trust and transforms nervous energy into genuine confidence in front of the camera.
The Transformative Journey
By shoot's end, clients undergo a remarkable metamorphosis. Initial nervousness gives way to inner confidence, visible in every expression and pose.
Just goes to show, great photography is about more than perfect lighting or razor-sharp focus. It's about creating a moment of connection, of trust. John demonstrates that with the right approach, every client can become comfortable in their own skin – and in front of the camera.
Pro Tips for Photographers – Key Takeaways:
- Prioritize conversation over positioning
- Allow clients to discover their own movement
- Use minimal, gentle guidance
- Show clients their best moments immediately
- Create an environment of trust and exploration
Get Connected
Want to see more of John's work?
Follow him on Insta: https://www.instagram.com/kaskophoto/
or visit his website: https://www.johnkasko.com/
And don't forget to follow V-Flat World for more expert tips!
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