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Article: Positioning Your Product for Perfect Results | The Light Cone

Positioning Your Product for Perfect Results | The Light Cone

In product photography, one of the most common challenges is getting the perfect shot while maintaining the product's stability and positioning. Whether it’s a small item that keeps shifting or a product that needs to be displayed at a particular angle, these issues can disrupt your workflow and compromise the final image. In this video, Karl Taylor gives us some pro tips and tricks on product positioning when using the Light Cone.


Elevating for Depth and Dimension


When using a Light Cone, you’re often shooting from a top-down position or at a slight angle. Elevating your product by placing it on a small block can help create a softer shadow underneath, adding depth and making the product pop against the background. This technique is especially effective for products that might otherwise appear too flat or lack contrast when placed directly on a surface.

Makeup compact elevated on a block for product photography.

Angling for Better Feature Display


For those shots where a slight angle is required, angled blocks are invaluable. By raising one side of the product, you can capture a more dynamic image that highlights specific features. This technique works well when you want to show off the product’s texture, design, or other key elements that might be lost in a flat, straight-on shot.


Sometimes, products need a bit of help staying in place during the shoot. In these cases, Blu-Tack or White-Tack can be your best friend. By attaching a small piece of tack to the product, you can keep it securely positioned at the exact angle you need, ensuring consistency across your shots. This method is particularly useful for smaller or lightweight items that might otherwise shift or fall.

Hands positioning tube of beauty cream at an angle for product photography.

Creative Solutions for Vertical Products


When photographing products that must remain upright, such as those containing liquids, the Light Cone can be positioned to capture the product vertically. This allows you to maintain the product’s natural position while taking advantage of the controlled lighting that the Light Cone provides.

Photographer Karl Taylor positioning his Light Cone to shoot vertical product photography.

In product photography, positioning is everything. By elevating, angling, and stabilizing your products with these techniques, you’ll be able to capture images that truly highlight the essence and details of your items, ensuring they look their best in every shot.

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